Short-Term Rental Market Overview for Clarksville – April 2025
Home to Fort Defiance Civil War Park and Austin Peay State University, Clarksville continues to attract visitors for its rich history and vibrant local festivals. Clarksville short-term rentals are seeing record interest as travelers flock to explore the city’s riverfront, cultural attractions, and annual events like Rivers & Spires. Investors are increasingly eyeing this market for its stability and opportunity.
Quick Takeaways
- Active Listings: Clarksville vacation rentals maintain a robust presence
- Average Daily Rate (ADR): $140
- Occupancy Rate: 61.5%
- Average Revenue per Listing (YTD): $1,705
- Cancellation Flexibility: Nearly 44% of hosts offer flexible policies
- Strategy Tip: Target short-stay and shoulder-season guests for consistency
Strong Monthly and Yearly Performance
Clarksville’s short-term rental market showed strong performance in April 2025. The average daily rate was $140, with occupancy reaching 61.5%. Total revenue for the year reached $1,705 per listing. These key metrics highlight the city’s potential for investors seeking consistent returns. In this review, we will analyze current trends and opportunities shaping Clarksville’s rental landscape.
Seasonality and Demand Trends
The quarterly booking data for Clarksville indicates a consistent pattern of rising guest demand through the peak summer months, with occupancy progressively increasing each quarter. Notably, higher booked nights in Q3 suggest strong seasonality aligned with summer travel, while still-available nights in Q4 point to ongoing demand that extends into shoulder seasons. This trend underscores the importance of strategic timing and flexible Lead times for STR investors, as peak season demand drives revenue opportunities, yet consistent off-peak interest supports year-round occupancy potential.
Flexible Hosting Strategies
Clarksville hosts predominantly adopt flexible (43.7%) and moderate cancellation policies, indicating accommodation for varied guest needs. The majority set minimal minimum stays, with 1- and 2-night bookings dominating, reflecting a focus on short-term leisure or spontaneous travelers. This pattern suggests seasonality influences host strategies, catering to transient guests. Investors should consider offering flexible options and targeting short-stay travelers to maximize occupancy and revenue in this dynamic market.
— browse listings in Clarksville and discover high-potential properties that cater to a range of guest preferences.
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The Case for Clarksville STR Investing
With flexible booking windows, strong demand from local events, and a strategic location between Nashville and Kentucky, Clarksville vacation rentals appeal to diverse traveler segments. Nearby attractions like the Customs House Museum & Cultural Center create additional year-round draw, sustaining market interest. Whether you’re optimizing pricing for local festivals or offering short minimum stays, Clarksville’s landscape rewards adaptability and solid market research.
Conclusion: Stay Ahead With the Latest Data
The Clarksville short-term rental market continues to deliver for savvy investors. Flexibility in cancellation, smart targeting of spontaneous and seasonal guests, and using tools like StaySTRa set you up for success in any environment.
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