Branson Short-Term Rentals: April 2025 Market Overview

Branson Short-Term Rentals – April 2025 Market Overview

Branson short-term rentals continue to attract investor attention, fueled by the city’s vibrant tourism scene. Known for its world-class shows, Silver Dollar City, and attractions like the Titanic Museum, Branson draws millions each year. This steady influx of visitors keeps the vacation rental market dynamic, making it an appealing landscape for property owners and investors alike.

Quick Takeaways

Active Listings: Robust and consistently growing
Average Daily Rate (ADR): $189 in April 2025
Occupancy Rate: Nearly 49% for the month
Revenue per Listing: $2,493 (April 2025)
Seasonal Booking Peaks: Highest in Q2, slower after summer
Investor Tip: Flexible cancellation and varied stay lengths can draw more guests

Key Market Metrics and Revenue

Branson’s short-term rental market shows strong potential in April 2025. The average daily rate stands at $189, indicating solid pricing power. Occupancy hits nearly 49%, reflecting steady demand among travelers. Revenue per listing averages $2,493 for the month, highlighting profitable opportunities for investors. This snapshot reveals promising trends in Branson’s vacation rental scene, making it an attractive market to watch. Let’s explore what these metrics mean for your investment strategy.

Seasonal Performance and Strategy

Branson’s quarterly booking trends reveal a strong summer peak, with Q2 exhibiting the highest demand and occupancy, driven by seasonal leisure travel. The sharp decline in bookings during Q3 indicates a typical mid-year slowdown, while Q4 shows subdued demand, likely influenced by off-peak timing and advanced booking lead times. These patterns underscore the importance of strategic pricing and marketing to capitalize on the seasonal surge and mitigate slower periods, offering STR investors insights into optimizing occupancy and revenue through targeted seasonal strategies.

Cancellation Policies and Guest Preferences

While most Branson hosts prefer strict or super strict cancellation policies to minimize last-minute changes, the local market also leans toward short minimum stays, with 2-night bookings dominating. This trend points to event-driven and seasonal demand. For investors, offering flexible options or targeting longer stays can attract a wider guest base, allowing vacation rentals in Branson to outperform more rigid offerings.

Analyze Properties with StaySTRa

If you’re evaluating a specific property or narrowing your investment focus, the StaySTRa Analyzer lets you input an address and instantly access actual short-term rental performance data—free and built specifically for investors. Take advantage of this tool to make smarter investment decisions tailored to Branson’s unique market.

Explore Branson’s STR Market Firsthand

Ready to browse available homes or compare investment opportunities? See available rentals in Branson to get a sense of pricing, amenities, and guest appeal. Pair this exploration with local favorites like the Showboat Branson Belle or Broadway-caliber performances at The Branson Landing, and you’ll see why vacation demand in Branson remains strong.

Conclusion: Invest with Confidence

Branson’s combination of high occupancy, solid rates, and thriving tourism offers a compelling case for STR investing. To stay updated with the latest insights and revenue benchmarks for Branson short-term rentals, subscribe to our monthly newsletter below.