Billings Short-Term Rentals: Market Outlook for April 2025
Nestled near Montana’s iconic Yellowstone Art Museum and serving as the gateway to stunning natural wonders, Billings is more than a tourism hub—it’s emerging as a promising destination for short-term rental (STR) investors. With local events, vibrant downtown culture, and easy access to outdoor adventures, the Billings short-term rentals market is attracting attention for its growth and revenue potential.
Quick Takeaways
- Active Listings: Billings shows a healthy stock of STR listings with robust guest demand.
- Average Daily Rate (ADR): $138, holding steady in April 2025.
- Occupancy Rate: 63.6%, reflecting strong market demand.
- Monthly Revenue per Listing: $1,699—solid profitability.
- Booking Trends: High Q1 bookings, with decreases later in the year. Strategic pricing advised.
- Cancellation Policies: Flexible and moderate policies attract guests and drive bookings.
Market Performance Highlights
Billings’ short-term rental market shows promising growth in April 2025. The average daily rate stands at $138, reflecting steady pricing. Occupancy rates hover around 63.6%, indicating strong demand. Total revenue per listing reaches $1,699, underscoring positive profitability. This overview highlights key metrics that shape investment opportunities in Billings’ vibrant rental scene. Stay tuned for detailed insights into market trends and future outlooks.
Seasonal Trends & Booking Strategies
The quarterly booking trends in Billings reveal a strong first-quarter demand, tapering significantly in subsequent quarters. The sharp decline suggests a seasonal dip post-holiday season, with summer seeing modest activity and a substantial slowdown in fall and winter.
This pattern underscores the importance of strategic pricing and marketing to counterbalance seasonal lulls. Additionally, the increasing availability of unbooked nights indicates longer booking lead times for second-half periods. This highlights opportunities for proactive outreach and dynamic pricing to optimize occupancy and revenue throughout the year. For those seeking to enter STR investing in Billings, understanding and leveraging these patterns is essential.
Guest Preferences: Flexible Stays and Policies
Hosts in Billings favor flexible and moderate cancellation policies, indicating confidence in steady guest demand. Short minimum stays—often just one or two nights—are common, catering to short-term travelers and weekend visitors. Seasonality likely influences these settings, encouraging quick bookings and cancellations.
Investors should consider offering adaptable policies to attract more guests or targeting segments valuing flexibility, boosting occupancy and revenue.
Introducing the StaySTRa Analyzer
If you’re evaluating a specific property or narrowing your investment focus, the StaySTRa Analyzer lets you plug in an address and see actual STR performance data. It’s free to use and purpose-built for investors—making due diligence on vacation rentals in Billings easier than ever.
Explore Billings: Culture, Adventure, and Rentals
Billings visitors are drawn to local gems like ZooMontana for family fun and the Moss Mansion Museum for a step back in time. Annual events—such as the MontanaFair—ensure a steady flow of visitors. These attractions support strong vacation demand in Billings, contributing to upward trends in the market for Billings vacation rentals.
Ready to scope available stays? You can browse listings in Billings to compare properties and gauge local competition.
Conclusion: Maximizing Your STR Potential in Billings
With high occupancy rates, steady ADR, and seasonal booking insights, Billings short-term rentals are positioned for solid growth. Adaptability and smart pricing are key, especially for navigating seasonal shifts. Want deep-dive data and market updates? Subscribe to our newsletter for monthly STR insights.
