Short-Term Rental Market Overview for Ann Arbor – April 2025
Ann Arbor short-term rentals are thriving, thanks to the city’s vibrant culture, world-class universities, and annual events that draw thousands of visitors every year. Whether it’s guests coming to explore the University of Michigan, enjoy the renowned Ann Arbor Art Fair, or take in local spots like the Matthaei Botanical Gardens, vacation rentals in Ann Arbor are in constant demand. For investors considering STR opportunities, understanding the city’s market fundamentals is key to maximizing your returns.
Quick Takeaways
- Active Listings: Ann Arbor’s STR market maintains steady inventory with diverse property offerings.
- Average Daily Rate (ADR): $247 (April 2025)
- Occupancy Rate: 60% throughout April
- Per Listing Revenue: $2,980 monthly median
- Peak Booking Seasons: Late winter through early summer
- Strategy Tip: Consider more flexible cancellation policies to capture broader guest segments
April 2025 saw Ann Arbor’s short-term rental market demonstrating strong performance for investors. The average daily rate (ADR) reached $247, reflecting solid pricing strategies. Occupancy held steady at 60%, translating into consistent demand. Overall revenue per listing stood at $2,980, highlighting the sector’s revenue-generating potential. In this analysis, we’ll explore what these key metrics mean for current and future investment opportunities in Ann Arbor’s vibrant rental market.
Ann Arbor’s quarterly booking data reveals a strong spring and early summer demand spike, with Q1 leading in booked nights, indicating optimal booking lead times ahead of the peak season. As the year progresses, bookings decline sharply in Q3 and Q4, aligning with seasonal slowdowns and reduced guest interest. This pattern suggests investors should anticipate heightened bookings and revenue potential from late winter to early summer, emphasizing the importance of targeted marketing strategies during shoulder seasons to maximize occupancy and capitalize on consistent seasonal peaks.
Abilene hosts predominantly favor strict cancellation policies, indicating a cautious approach likely driven by seasonal demand fluctuations. The prevalence of 1- and 2-night minimum stays suggests targeting short-term, transient guests, while the limited availability of flexible options reflects a conservative strategy. Investors should consider offering more flexible cancellation options or catering to longer-term stays to attract diverse guest segments and maximize occupancy throughout seasonal peaks.
StaySTRa Analyzer: Your Free Tool for Smarter STR Investing
If you’re evaluating a specific property or narrowing your investment focus, the StaySTRa Analyzer lets you plug in an address and see actual STR performance data. It’s free to use and built for investors looking to gain an analytic edge in the market for Ann Arbor vacation rentals.
For owners and investors, browsing current short-term rentals in Ann Arbor is a smart way to assess what’s available, pricing trends, and guest preferences.
Final Thoughts
Ann Arbor’s short-term rental market offers both stability and strong upside, driven by the city’s lively tourism scene and year-round event calendar. With spring and early summer providing the best revenue windows, savvy investors can position their properties for success with flexible policies and well-timed marketing. Interested in more insights on STR investing in Ann Arbor? Subscribe to our newsletter for monthly updates and expert guidance.
