Haiku, Hawaii Short-Term Rental Market Overview

Population: 2,773
Annual Visitors: 9,000,000
Total STRs: 227
ADR: $343.29

Visitor Profile

Visitors to Haiku, Hawaii, are typically travelers seeking an authentic and laid-back Hawaiian experience, often drawn by the region’s lush landscapes, scenic waterfalls, and cultural charm. Many are adventure enthusiasts interested in exploring pristine hiking trails and visiting lesser-crowded beaches. This destination attracts those who value tranquility and outdoor exploration over bustling tourist hubs. An essential part of their journey is discovering authentic Hawaiian culture and local attractions, such as the renowned Haiku Mill, which offers a glimpse into the island’s sugar cane history and vibrant community spirit. These visitors are usually motivated by a desire to disconnect, embrace nature, and experience the island’s serene beauty.

Top Attractions

Nestled on Maui’s lush north shore, Haiku offers a charming blend of natural beauty and cultural richness that beckons travelers seeking both relaxation and adventure. One of its standout attractions is the Haiku Mill, a beautifully preserved historic site surrounded by vibrant gardens and tropical vegetation that encapsulates Maui’s tropical splendor. Additionally, visitors can explore nearby beaches, scenic parks like Haiku Park, and engaging tours such as coconut farms that highlight Hawaii’s cultural significance, providing a well-rounded experience of the island’s natural and cultural treasures.

Beyond its sights, Haiku’s appeal lies in its laid-back atmosphere and authentic Hawaiian vibe. The town serves as an ideal base for those planning to drive the famous Road to Hana or indulge in local cuisine and outdoor activities. With its scenic landscapes, indigenous plantations, and a tranquil pace of life, Haiku invites travelers to immerse themselves in the quintessential Hawaiian experience—where stunning scenery and cultural authenticity make each visit memorable.

Regulations

The regulatory environment for short-term rentals in Haiku, Hawaii, reflects broader Maui County ordinances that govern transient vacation rentals across the region, given Haiku’s status as a community within Maui County. Hosts can anticipate a structured system of permits and rules designed to balance tourism benefits with residential community concerns, including zoning restrictions, safety requirements, and tax responsibilities. While Haiku itself may not have independent short-term rental rules separate from the county, understanding Maui County’s regulations is essential for compliance and successful hosting in this area.

Key Regulatory Considerations:

Licensing and Permits: Short-term rental hosts in Haiku must adhere to Maui County’s permit system for Transient Vacation Rentals (TVRs). This involves applying for a TVR permit through the Maui Department of Planning, which includes fees, application forms, and periodic renewals. Approval depends on compliance with zoning and other local laws.

Primary Residence Requirements: Maui County regulations differentiate between \”Owner-Occupied\” and \”Non-Owner Occupied\” TVRs. Owner-occupied rentals generally must be the host’s primary residence, whereas non-owner occupied properties face stricter limits or prohibitions depending on zoning.

Zoning and Location: The county regulates TVRs based on zoning districts. Some areas permit short-term rentals, while others restrict or ban them, especially in zones designated for single-family residential use. Haiku falls under these district restrictions, so knowledge of your property’s zoning status is crucial.

Occupancy, Health & Safety: Regulations mandate occupancy limits tied to the property’s size and number of bedrooms. Safety measures are required, including smoke detectors, carbon monoxide alarms, and fire extinguishers. These standards ensure guest safety and neighborhood welfare.

Tax Obligations: Hosts must collect and remit Transient Accommodations Tax (TAT) and General Excise Tax (GET) to the state of Hawaii, complying with tax registration and reporting duties.

Operational Standards & Enforcement: Advertising must feature the property’s TVR permit number. Noise, parking, and guest conduct are subject to county ordinances, with penalties or fines possible for violations, emphasizing the importance of responsible hosting.

Given the nuanced county-level regulations directly impacting Haiku, prospective and current hosts are urged to consult the official department to ensure full compliance. For the most current and legally binding information, property owners should consult the Maui County Department of Planning – Short Term Rental Permits.

Haiku, Hawaii Market Performance Trends

LTM Avg. Daily Rate$323.00
LTM Occupancy Rate75.9%
LTM Avg. Revenue$5,488

Haiku, Hawaii Rental Market Insights

10-Year Market Growth

Booking Activity

  • 1-3 Months:63.8% Booked
  • 4-6 Months:62.7% Booked
  • 7-9 Months:50.9% Booked
  • 10-12 Months:23.7% Booked

Cancellation Policies

  • Flexible:27.9%
  • Moderate:15.4%
  • Strict:51.9%
  • Super Strict:51.9%
  • N/A:1%

Minimum Stay

  • 1 Day:66
  • 2 Days:20
  • 3 Days:25
  • 4-6 Days:15
  • 7-29 Days:10
  • 30+ Days:6

Haiku, Hawaii Rental Market Composition

Entire Place by Beds

Common Rental Amenities

Guest Rating Highlights

  • Overall Rating:4.85 / 5
  • Cleanliness:4.90 / 5
  • Location:4.93 / 5
  • Value:4.72 / 5
  • Accuracy:4.93 / 5
  • Check-in:4.97 / 5
  • Communication:4.97 / 5

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