Explore Waco Short-Term Rentals – Investing Meets Magnolia Magic
Waco’s short-term rentals aren’t just thriving; they’re drawing visitors to major attractions like the Magnolia Market and Cameron Park Zoo. Investors eyeing vacation rentals in Waco are tapping into strong travel demand, college events, and year-round festivals.
Quick Takeaways
- 1,100+ active Waco short-term rental listings (2025 Q2)
- ADR averages $163/night; occupancy near 66%
- Average income rose 6% year over year
- Cancellations down as supply tightens
- Magnolia Market, Cameron Park Zoo, and Baylor University drive demand
- Pro tip: Analyze neighborhoods before you buy or list
Market Growth and Trends
Waco’s STR market swelled after 2020, outpacing many Central Texas peers. Higher education, regional events, and its halfway point between Dallas and Austin keep demand consistent all year. Investors should note, Waco’s STR guest bookings from Airbnb reflect strong family and group stays.
ADR and Occupancy Dynamics
Average daily rates ($163/night) are up as guests seek unique stays and quick access to The Silos or Waco Mammoth National Monument. Occupancy sits well above pre-pandemic levels—a benefit for those focused on STR investing in Waco.
StaySTRa Analyzer
If you’re evaluating a specific property or narrowing your investment focus, the StaySTRa Analyzer lets you plug in an address and see actual STR performance data. It’s free to use and built for investors.
Rising Revenue & Reduced Cancellations
Year-over-year, vacation rentals in Waco saw a 6% boost in gross revenue. Cancellations are down as guests plan further in advance for Fixer Upper tours or campus events at Baylor University. Neighborhoods close to Magnolia Market or Cameron Park Zoo trend with the highest revenue and lowest cancellation rates.
Investor Tips for Waco’s STR Scene
Data points toward strong returns in Waco for efficient, guest-ready properties. Focus on proximity to downtown, festival venues, and campuses. Attention to amenities and responsive hosting remains key for maximizing bookings.
Conclusion
Waco’s short-term rental market blends strong tourist appeal with solid numbers. Smart investors use data and local knowledge to boost returns—now’s the time to plug in your property and see what’s possible!
