Scottsdale Short-Term Rentals: 2025 Market Insights & Investment Tips
Scottsdale short-term rentals remain attractive for investors, blending strong returns with vibrant local appeal. With top attractions like the Scottsdale Museum of Contemporary Art and annual events such as the Scottsdale Culinary Festival, the area draws visitors year-round and supports robust vacation rental demand.
Quick Takeaways
- Over 5,200 active vacation rentals in Scottsdale in 2025
- ADR holds steady at $235/night, up 4% YOY
- Occupancy rates reach 69%, aided by event-driven bookings
- YOY revenue per listing up 8%, average gross $64,500
- Cancellation rates rose slightly in Q1, averaging 21%
- Focus on unique amenities and guest experience to stay competitive
Scottsdale’s Dynamic Vacation Rental Landscape
Scottsdale’s short-term rental (STR) market continues its robust performance. The city now boasts over 5,200 active listings, driven by increasing visitor numbers attracted to art venues and outdoor events. Investors will find a dynamic environment shaped by regulatory awareness and changing guest expectations. For active listings and trends, check Airbnb Scottsdale.
Average Daily Rate Strength and Occupancy Metrics
The average daily rate (ADR) for Scottsdale short-term rentals sits at $235—a 4% year-over-year climb. Occupancy rates average 69% despite more competition. Large events, like the WM Phoenix Open, push occupancy higher and often allow hosts to command premium prices. Investors should stay aware of event calendars to maximize returns.
Revenue Growth Despite Mild Volatility
Investor revenues rose 8% year-over-year, with the average STR earning $64,500 in gross revenue. Although booking cancellations ticked up to 21% in early 2025, active property management and flexible booking policies helped many hosts maintain robust occupancy. STR investing in Scottsdale prospers when operators stay responsive to trends and guest needs.
StaySTRa Analyzer
If you’re evaluating a specific property or narrowing your investment focus, the StaySTRa Analyzer lets you plug in an address and see actual STR performance data. It’s free to use and built for investors.
Strategies for Competing in a Popular Market
To outperform the Scottsdale market, vacation rental investors are investing in distinctive amenities—such as poolside fire pits or EV chargers. Aligning vacation rentals in Scottsdale with the city’s leisure and arts scene, like partnerships with Western Spirit: Scottsdale’s Museum of the West, helps attract high-value guests. Reviews increasingly mention cleanliness and local experiences, so emphasize these areas for better ROI.
Optimizing for Sustained Profitability
Growth in Scottsdale’s STR market calls for proactive management. Owners succeed by monitoring city ordinances and tailoring properties to meet traveler needs—especially around major festivals and events. Incorporating technology for guest communication, investing in property upgrades, and staying agile with rate adjustments contribute to long-term success in the Scottsdale short-term rentals sector.
As vacation rentals in Scottsdale remain a top choice for STR investing in 2025, ensure your offering stands out for experience and value. Ready to explore the Scottsdale STR market further? Get started now.
