Discover San Marcos Short-Term Rentals Near the River
Looking to invest in San Marcos short-term rentals? This vibrant city, home to Texas State University and the famous San Marcos River, draws visitors with its float trips, lively festivals, and a buzzing downtown.
Quick Takeaways
- 320+ active short-term rental listings
- Average Daily Rate (ADR): $198
- Occupancy rate holds at 67%
- Year-over-year revenue dipped 4.5% from 2024
- Average cancellation rate: 11.3%
- Focus on riverfront locations for premium returns
Strong Tourism Fuels Consistent Demand
San Marcos remains a hotspot for short-term rental (STR) investors. Visitors flock for tubing, outlet shopping, and city events like the Mermaid Festival and nearby San Marcos Art Center. This tourism backbone provides robust, year-round demand for vacation rentals in San Marcos.
AirDNA Numbers: Invest With Data
According to recent AirDNA reports, San Marcos boasts 320 active listings, with an ADR of $198 for entire homes. Occupancy sits at 67%. Find unique options on Airbnb to scope out your competition.
Revenue and Performance Trends
Year-over-year revenue for STR investing in San Marcos saw a mild decrease of 4.5% in 2024, mainly due to economic shifts. However, properties located downtown and near the river remained in high demand.
Managing Cancellations and Maximizing Returns
San Marcos STRs average an 11.3% cancellation rate. Quick rebooking keeps most investor losses minimal. Listing during peak tourist season—especially when Sights & Sounds of Christmas lights up the town—boosts both occupancy and nightly rates.
StaySTRa Analyzer
If you’re evaluating a specific property or narrowing your investment focus, the StaySTRa Analyzer lets you plug in an address and see actual STR performance data. It’s free to use and built for investors.
Smart Tips for San Marcos STR Success
• Emphasize river access or proximity to Texas State University
• Update interiors for Instagram-worthy appeal
• Price dynamically around natural attractions like Spring Lake Natural Area
Final Thoughts
San Marcos offers strong fundamentals for vacation rental investors, especially if you target riverfront or downtown listings. Ready to run the numbers or list your property? Drop us a line below!
