San Diego Short-Term Rentals: 2025 Trends & Investor Insights

San Diego short-term rentals continue to thrive, offering investors unique opportunities. With world-class beaches and the iconic San Diego Zoo drawing millions, vacation rentals in San Diego attract steady guest flow. This vibrant city’s rental market is shaped by both its attractions and shifting travel patterns.

Quick Takeaways

Over 7,800 active short-term rental listings in San Diego
Average Daily Rate (ADR): $309
Occupancy: 63% (down 3.4% YoY)
Revenue: Median monthly STR revenue is $4,320 (down 7% YoY)
Cancellations are up citywide
Tip: Proximity to attractions like Balboa Park or USS Midway Museum helps boost occupancy

San Diego’s Short-Term Rental Market in 2025

San Diego’s STR market is rebounding post-pandemic, boasting thousands of vacation rentals citywide. Tourists flock to neighborhoods near the Gaslamp Quarter for nightlife and events, sustaining high booking demand. Investors find that properties close to attractions maintain higher occupancy even as the market cools.

Revenue & Occupancy Trends

While occupancy dipped to 63%, this subtle shift reflects new local regulations and rising supply. Average daily rates remain robust, supported by steady leisure and business travel. Savvy STR investing in San Diego targets unique homes or walkable locations for higher rates and fewer cancellations.

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San Diego ADRs Stay Competitive

Comparing to larger cities, San Diego’s ADR of $309 keeps it attractive for vacation rental investors. Listings near major events or institutions like Comic-Con or Little Italy’s festivals book faster and at premium rates. Keeping calendars optimized around events pays off.

Managing Cancellations & Maximizing Revenue

Cancellation rates rose modestly, often tied to flexible policies and fluctuating traveler plans. Owners focused on guest communication, strict policies, and standout amenities see fewer lost bookings. Airbnb’s [San Diego homes](https://www.airbnb.com/s/San Diego/homes) remain top choices for visitors, strengthening investor ROI.

The Bottom Line for STR Investors

San Diego short-term rentals in 2025 remain promising, with destination-driven demand and robust visitor flow. Successful STR investing in San Diego hinges on smart location choice, optimizing calendar strategies, and leveraging local attractions to maximize returns.

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