Raleigh Short-Term Rentals: Market Outlook for Investors
Raleigh short-term rentals continue to thrive alongside attractions like the North Carolina Museum of Art and the bustling Warehouse District. Whether you’re a seasoned investor or just starting out, Raleigh’s vibrant tourism scene and strong job growth make it a dynamic market for STR investing.
Quick Takeaways
- Over 2,000 active vacation rentals in Raleigh with healthy year-over-year revenue gains
- Average Daily Rate (ADR): $175; Occupancy rates averaging 67% in prime months
- Cancellation rates remain low (<9%), ensuring steady cash flow
- Revenue per available rental rose 11% year-over-year
- Investors see best returns with walkable, amenity-rich homes
- Pro tip: Align listings with major events like Hopscotch Music Festival
Raleigh’s Booming STR Landscape
Raleigh’s short-term rental market benefits from the city’s tech-driven economy and top-tier universities. Growing demand from both leisure and business travelers keeps occupancy high, with summer and fall drawing the largest crowds. By targeting neighborhoods near institutions like North Carolina State University, investors maximize rental potential.
Optimizing Your Rental: Locations & Strategy
Vacation rentals in Raleigh perform best within walking distance of downtown or near major venues. Proximity to North Carolina Museum of Art and cultural hotspots drives bookings. Investors are encouraged to target homes with modern amenities, pet-friendly options, and flexible booking.
StaySTRa Analyzer
If you’re evaluating a specific property or narrowing your investment focus, the StaySTRa Analyzer lets you plug in an address and see actual STR performance data. It’s free to use and built for investors.
Outperforming with Key Features
High occupancy and rising revenue show that STR investing in Raleigh remains a top choice in 2025. Thoughtfully furnished homes with excellent reviews outperform their peers, as do properties with updated kitchens and remote work setups. Listings positioned for special events, like conferences or festivals, tend to see higher ADR and fewer gaps between bookings.
Learning from Airbnb Activity
A strong supply of Raleigh Airbnb listings shows a broad mix of property types. Savvy investors stay ahead of market shifts by monitoring local regulations and reviewing booking patterns.
Conclusion
Raleigh short-term rentals offer investors steady returns, robust demand, and plenty of growth opportunity, especially when listings cater to diverse traveler needs. Ready to evaluate your next rental property or optimize your portfolio? Connect with local experts for support.
