Park City Short-Term Rentals: 2025 Market Hotspots & Insights
Park City short-term rentals continue surging, thanks to key local draws like the Sundance Film Festival and year-round mountain recreation at Deer Valley. Whether you’re seeking snowy escapes or summer hikes, vacation rentals in Park City deliver excellent guest experiences and strong investor appeal.
Quick Takeaways
- 1,400+ active Park City short-term rentals listed in 2025
- ADR (average daily rate): $420, up 8% YoY
- Occupancy rates remain strong at 65%
- YOY revenue up 6% across top-performing properties
- Flexible cancellation policies prove popular with guests
- Analyze properties before buying and optimize unique amenities for STR investing in Park City
High Demand Amidst Park City’s Recreation & Events
Park City’s STR market thrives on demand spurred by events like the Sundance Film Festival and mountain sports tourism. Properties near Main Street or within walking distance to ski lifts remain investor favorites, yielding higher occupancy and top-tier nightly rates. Many hosts benefit from Park City’s upscale allure and year-round appeal, making it a stable choice for real estate investors.
Revenue Drivers & Listing Trends
Active vacation rentals in Park City have grown to 1,400+, an 8% increase YoY. Investors note that high design standards, ski storage, and proximity to attractions such as the Park City Museum [parkcityhistory.org] attract more bookings. Owners who offer flexible check-in and curated local experiences see better reviews, driving up long-term profits and repeat guests.
Pricing, Seasonality & Occupancy
Strong occupancy rates—averaging 65% throughout the year—underscore robust demand for Park City short-term rentals. Premiums are highest during major events and winter months, with some listings topping $700/night. Off-peak bookings and shoulder-season promotions are key tips for maximizing occupancy and returns. See up-to-date availability at Airbnb’s Park City homes.
StaySTRa Analyzer
If you’re evaluating a specific property or narrowing your investment focus, the StaySTRa Analyzer lets you plug in an address and see actual STR performance data. It’s free to use and built for investors.
Regulations, Guest Preferences & Analytics
Park City enforces fair but strict rental regulations, so review city rules before buying. Vacation rental guests increasingly expect up-to-date amenities and local guidance. Link your listing to top events, like the Kimball Arts Festival [parkcitykimballartsfestival.org] or Utah Olympic Park [utaholympiclegacy.org], to boost visibility. Analytics-driven pricing tools and switched-up seasonal décor accommodate evolving guest preferences.
Tips for Successful STR Investing in Park City
Optimize your listing with standout design and flexible amenities. Use professional photography and highlight proximity to local attractions. Consistent property maintenance and positive guest communication ensure standout reviews. Staying informed on Park City short-term rentals trends will keep your investment competitive.
Ready to explore the best vacation rentals in Park City or launch your own STR? Reach out today for tailored investor guidance.
