Discover New Braunfels Short-Term Rentals: Where River Fun Meets Investment Potential
New Braunfels short-term rentals attract investors and vacationers alike, thanks to the town’s famous Comal River and dynamic events like Wurstfest. With its perfect riverfront, unique German heritage, and fast-growing tourism, New Braunfels is quickly becoming a top Texas STR hotspot. If you’ve wondered whether vacation rentals in New Braunfels deliver real returns, here’s your guide.
Quick Takeaways:
- 1,200+ active STR listings in New Braunfels as of April 2025
- Average Daily Rate (ADR): $278, up 4% YoY
- Occupancy rate: 64%, stable during recent travel shifts
- YOY revenue growth: +8% overall since 2024
- Cancellation rates dropped post-pandemic, now under 5%
- Local tips: Consider proximity to Landa Park and Gruene Hall
Market Performance Overview
Demand for New Braunfels short-term rentals remains strong, with tourism at record highs in early 2025. Occupancy rates hover around 64%, reflecting both steady leisure travel and repeat visitors who return for river tubing and events. Investors love the area’s balanced supply of rental homes, ensuring competition doesn’t swamp returns.
ADR and Occupancy Trends
Average daily rates for STRs in New Braunfels hit $278 this spring, with revenue per available rental up 6%. Off-peak months stay resilient thanks to indoor attractions like the Sophienburg Museum and McKenna Children’s Museum, making seasonality less of a risk for owners.
Regulatory Shifts
Recent local regulations clarified registration and safety standards for vacation rentals in New Braunfels. The city’s online portal streamlines permitting, resulting in faster approvals and fewer compliance headaches. Proactive homeowners benefit from transparent rules and stable booking rates.
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Booking and Cancellation Insights
Cancellation rates have remained below 5% as of 2025, with flexible booking policies attracting a wider audience. Smart STR investing in New Braunfels includes adapting amenities for both families and groups. For examples of top-rated listings, see Airbnb’s New Braunfels homes.
Proximity to Local Attractions
Location matters: Rentals near Gruene Historic District and Landa Park see the strongest occupancy and highest guest satisfaction. Owners report increased YOY revenue when highlighting proximity to attractions and local events. Don’t overlook the value of unique experiences, from tubing the Guadalupe River to live shows at Gruene Hall or exploring the Sophienburg Museum.
Conclusion: New Braunfels Short-Term Rentals Remain a Smart Bet
With robust occupancy, rising revenue, and supportive local frameworks, STR investing in New Braunfels shows resilience—and opportunity. Ready to see your property’s potential?
