Exploring Little Rock Short-Term Rentals: Where Urban Charm Meets Opportunity
Little Rock short-term rentals are booming, drawing visitors to the capital’s River Market District and the acclaimed Little Rock Central High School National Historic Site. Investors are taking note of the city’s unique blend of southern hospitality, cultural attractions like the Clinton Presidential Center and Arkansas Museum of Fine Arts, and year-round festival energy—making vacation rentals in Little Rock a growing asset class.
Quick Takeaways
- Over 1,150 active short-term rental (STR) listings citywide
- Average daily rate (ADR): $138 per night
- Occupancy hovers around 64% (2024–25)
- Year-over-year revenue grew 9% despite macro headwinds
- Cancellation rates under 11%, indicating stable guest demand
- Smart locks, professional cleaning, and responsive management drive top reviews
Strong Market Fundamentals
Little Rock’s STR market grew steadily through 2024. There are now over 1,150 active listings, with visitors increasingly choosing entire-home options near attractions like the Riverfront Park. Stable ADRs and solid occupancy rates have created dependable cash flow for owners.
ADR & Occupancy Boost Investor Returns
Average daily rates stayed resilient at $138, while occupancy rates average 64%. These figures signal healthy guest demand, particularly for updated listings that highlight walkability or proximity to institutions like the Arkansas State Capitol.
Managing Cancellations & Revenue Growth
Year-over-year STR revenue in Little Rock grew 9%. Cancellation rates are low, averaging 11%. Investors attribute this stability to clear house rules, flexible booking policies, and reliable cleaning partnerships, reflecting broader strengths in STR investing in Little Rock.
Guest Experience & Management Edge
Guests value responsive management features like self check-in, fast communication, and smart tech. Many hosts leverage dynamic pricing tools to optimize occupancy, while professional cleaning contracts help secure repeat bookings and consistent five-star reviews.
StaySTRa Analyzer
If you’re evaluating a specific property or narrowing your investment focus, the StaySTRa Analyzer lets you plug in an address and see actual STR performance data. It’s free to use and built for investors.
Compelling Investment Tips
Stay ahead in the Little Rock STR scene by investing in curb appeal, high-speed Wi-Fi, and local experience recommendations. Look for properties close to local must-visits, such as the annual Little Rock Film Festival or the vibrant SoMa neighborhood.
For more listing inspiration, browse Little Rock homes on Airbnb.
Little Rock short-term rentals offer stable returns and increasing opportunity for investors ready to leverage local know-how. If you’re ready to dive deeper, get insider analysis and guidance here:
