Discover Lexington Short-Term Rentals: Where Southern Heritage Meets Hospitality
Lexington short-term rentals are surging in popularity. With events at Keeneland Race Course and vibrant scenes at the University of Kentucky, demand for vacation rentals in Lexington is rising. Investors are discovering strong returns fueled by both tourism and growing business travel.
Quick Takeaways
- 1,200+ active short-term rental listings in Lexington
- Average daily rate (ADR): $175; occupancy: 68%
- YOY short-term rental revenue up 7%
- Cancellations trending below national average
- Choose properties near Keeneland or Mary Todd Lincoln House
- Optimize listings on Airbnb for maximum reach
Market Growth and Investment Trends
Lexington’s STR market sees consistent growth, outperforming similar midsize cities in Kentucky. The blend of equestrian events, bourbon tourism, and academic draws boosts both occupancy and nightly rates. Vacation rentals in Lexington are particularly profitable during peak seasons like spring races and fall festivals.
Understanding Revenue and Seasonality
Recent data shows Lexington’s ADR holding strong while occupancy ticks upward, particularly around major events and university functions. Investors benefit by targeting neighborhoods near festival grounds or campus, taking advantage of seasonal surges.
Risk Management and Cancellations
Cancellation rates for Lexington’s STRs remain below the national average, thanks in part to clear house rules and responsive local hosts. Maintaining flexible, yet solid, reservation policies results in more reliable bookings and fewer last-minute cancellations.
StaySTRa Analyzer
If you’re evaluating a specific property or narrowing your investment focus, the StaySTRa Analyzer lets you plug in an address and see actual STR performance data. It’s free to use and built for investors.
Pro Tips for STR Investing in Lexington
- Analyze seasonality—target spring and fall for peak earnings.
- Prioritize proximity to attractions like Lexington Opera House.
- Optimize guest experience with local guides and flexible check-ins. These strategies set apart successful STR investing in Lexington.
Where to Find and List Your Rental
Leverage visibility by listing on Airbnb and tailoring offerings to event calendars. Familiarize yourself with the latest city regulations for vacation rentals in Lexington to remain compliant.
Conclusion
For reliable cash flow and sustained appreciation, Lexington short-term rentals deliver on both. Explore this dynamic market—your next investment could be Kentucky’s next top stay!
