Knoxville Short-Term Rentals: Market Insights & Investor Guide
Home to the Tennessee Theatre and just a short stroll from Market Square, Knoxville short-term rentals continue to attract both travelers and STR investors. With demand rising thanks to the city’s thriving festival calendar and proximity to the University of Tennessee, vacation rentals in Knoxville present compelling opportunities.
Quick Takeaways
- Over 2,100 active listings across Knoxville neighborhoods
- Average daily rate (ADR) hovers near $175
- Occupancy rates peak at 62% during event and football weekends
- Year-over-year STR revenue is up 8% in 2025
- Local bookings show a 12% cancellation rate, often tied to seasonal trends
- Top investor tip: Optimize for local attractions and flexible cancellation policies
Knoxville’s Growing Short-Term Rental Market
Knoxville’s STR landscape is thriving. Investors benefit from a robust mix of tourists, business travelers, and university guests booking year-round. Many choose Knoxville short-term rentals over hotels due to price, space, and location advantages.
Understanding Occupancy and ADR Trends
Performance data shows occupancy surges in spring and fall, especially around Smoky Mountain festivals and UT football games. The average daily rate has steadily increased, driven by local demand and limited inventory. Thoughtful property updates can further boost nightly rates and guest reviews.
Revenue Growth & Cancellation Patterns
Year-over-year revenue gains are supported by high event-driven demand. Knoxville’s STR properties report lower vacancy rates than regional averages. Seasonal bookings (fall football, spring festivals) shoulder most cancellations, so dynamic pricing and flexible booking terms help minimize lost revenue.
StaySTRa Analyzer
If you’re evaluating a specific property or narrowing your investment focus, the StaySTRa Analyzer lets you plug in an address and see actual STR performance data. It’s free to use and built for investors.
Best Practices for STR Investing in Knoxville
Investors excel by leveraging Knoxville’s event calendar, adding local flair to their listings, and managing operational costs. Proximity to attractions like the Knoxville Museum of Art or Ijams Nature Center increases booking rates. STR investing in Knoxville also benefits from responsive guest communications and well-structured cleaning routines.
Listing Your Vacation Rental
To maximize visibility, consider listing on platforms such as Airbnb (see Knoxville homes). Properties near downtown and in vibrant districts see higher ADR and occupancy. Tailoring your short-term rental for visitor preferences—pet-friendly, walkable, or family-ready—drives strong reviews and repeat stays.
Knoxville short-term rentals offer attractive returns for attentive investors. Use data-driven tools, focus on experience, and align with local trends to capture opportunity.
