Kent Short-Term Rentals: Maximizing Returns Near Kent’s Historic Riverwalk
Kent short-term rentals are thriving, marrying historic charm with modern convenience. Nearby, the scenic Kent Riverwalk draws thousands of visitors each year, making vacation rentals in Kent a sought-after choice. Whether you’re new to STR investing in Kent or a seasoned operator, understanding the latest market data is key to success.
Quick Takeaways
- Over 320 Kent short-term rental listings as of Q2 2025
- Average Daily Rate (ADR): $165
- Occupancy Rate averages 68% annually
- Year-over-year revenue growth: 7%
- Cancellation rates decreased after stricter policies in late 2024
- Pro tip: Highlight proximity to Kent Riverwalk and Kent State University Museum
Strong Occupancy and Rising Demand
Kent’s housing market is witnessing robust demand for short-term rentals, fueled by proximity to attractions like the annual Kent Heritage Festival. STR investors are enjoying occupancy rates near 70%, thanks to consistent visitor interest from families, university guests, and festival-goers. The ADR remains strong, reflecting both premium finishes and smart amenity upgrades.
Year-Over-Year Revenue Growth
Despite rising inventory, vacation rentals in Kent experienced a 7% YOY revenue increase. Smaller homes and condos saw the most growth. Investors optimizing for minimal vacancy while adjusting nightly rates are outperforming the market. Lower cleaning fees also attract longer stays.
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Policy Changes Improve Booking Experience
Implementing clearer cancellation policies in late 2024 led to a significant drop in cancellations. This change boosted host morale and protected bottom lines. Guest satisfaction ratings remained high, indicating that stricter rules are well-accepted by travelers.
Proximity to Kent Attractions Drives Bookings
Locations near major Kent destinations, such as the Kent State University Museum and the popular Kent Stage, consistently yield higher occupancy. Investors targeting neighborhoods within walking distance to events and eateries see the best returns.
Explore Kent’s Listings
Ready to invest or want to benchmark local rates? Dive into Airbnb’s inventory in Kent to compare amenities and nightly pricing. Whether your focus is cozy guest suites or larger homes, STR investing in Kent continues to offer robust opportunities.
Invest smart—now’s the ideal time to capture Kent’s booming short-term rental demand.
