Frisco Short-Term Rentals: Investor Trends for 2025
As Frisco short-term rentals surge in popularity, investors eye local gems like the National Videogame Museum and the Frisco Heritage Museum. Proximity to the vibrant Frisco Square and annual events such as the Frisco Arts Festival add to rental appeal, attracting visitors from across the country.
Quick Takeaways:
- Over 1,150 active Frisco short-term rentals listed
- Average Daily Rate (ADR) hovers near $190 in 2025
- Occupancy rates average 66% across platforms
- YOY STR revenue has grown 12% since 2024
- Cancellations decreased after new flexible policies
- Pro tip: List on multiple channels for higher exposure
Performance Trends and Demand
Demand for vacation rentals in Frisco continues to rise, supported by a blend of business travelers and families attending events at Toyota Stadium. Weekends and holidays remain high-performing booking windows. Occupancy and ADR data show investors can expect consistent double-digit growth as Frisco cements its reputation as a top Dallas-Fort Worth suburb for STR investing.
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Revenue, Seasonality & Cancellation Insights
Revenue trends reveal summer months yield peak returns thanks to festivals like Frisco Freedom Fest. Local regulations encourage transparency and provide cancellation flexibility. Frisco properties experienced fewer cancellations after hosts adjusted policies based on evolving guest demands, which boosted investor confidence.
Where to List & Attractions Nearby
Optimizing listings across platforms like Airbnb maximizes occupancy for STR investors. Explore local draws: the Sci-Tech Discovery Center and immersive exhibits at the Frisco Heritage Museum. These attractions drive year-round demand, making Frisco’s vacation rentals a smart choice.
2025 Outlook: The Bottom Line
Frisco remains a promising hub for STR investing. Tap into a growing market, leverage local festivities, and stay informed for optimal returns.
