Fayetteville Short-Term Rentals: 2025 Investor Market Insights
Fayetteville short-term rentals are gaining traction among investors, driven by strong tourism to local attractions like the Airborne & Special Operations Museum and Cape Fear Botanical Garden. With Fort Liberty drawing service members, visiting families, and contractors, vacation rentals in Fayetteville are in high demand year-round.
Quick Takeaways
- 950+ active Fayetteville short-term rental listings in 2025
- Average Daily Rate (ADR): $135
- 63% occupancy rate on most weekends
- Year-over-year revenue growth: 8%
- 18% cancellation rate – higher during festival weekends
- Tip: Optimize for high-traffic events and military travel
Market Growth and Occupancy Trends
With Fayetteville’s strong military presence, STR occupancy stays consistent, peaking during base graduations and city festivals. Recent data shows weekend occupancy hitting 63%, while weekdays follow at 57%. Investors benefit from seasonally high demand driven by museum tourism and sporting events at the Segra Stadium.
Revenue Performance and ADRs
The average daily rate (ADR) for vacation rentals in Fayetteville sits at $135, with Airbnb hosts seeing 8% year-over-year revenue growth. Properties near Fayetteville’s vibrant downtown or local attractions perform especially well, encouraging more investment in these areas. High occupancy across popular neighborhoods protects against market dips.
Guest Preferences and Cancellations
Guest cancellations climb to 18% during spring festivals and major local concerts. Investors who adopt flexible cancellation policies and incorporate smart security features have seen better guest retention. Demand for unique experiences, such as proximity to museums or local eateries, has increased, so highlight these in your listing.
StaySTRa Analyzer
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Succeeding with STR Investing in Fayetteville
Fayetteville’s rental market favors investors who optimize for high seasonality and incoming event crowds. Professional host strategies now include dynamic pricing, polished listings on sites like Airbnb (browse listings), and partnerships with local businesses. Leverage insights from local attractions like Airborne & Special Operations Museum, Cape Fear Botanical Garden, and connect with the Dogwood Festival scene for standout bookings.
As vacation rentals in Fayetteville continue to attract steady bookings, STR investing in Fayetteville remains a solid opportunity for investors in 2025. Maximize your returns by tracking seasonal trends, pricing smartly, and tapping into data-driven tools.
