Charleston Short-Term Rentals: April 2025 Market Overview
Charleston’s dynamic mix of Southern charm, historic attractions, and thriving culinary scene fuels consistent demand for vacation rentals. From Rainbow Row to the renowned Spoleto Festival , Charleston captivates visitors year-round. For property investors, understanding the short-term rental landscape is key to capitalizing on this region’s booming tourism. In this report, we break down what’s driving Charleston short-term rentals in April 2025 and what the data means for your investment strategy.
Quick Takeaways
- Active Listings: Market supply remains tight, with strong demand reflected in occupancy rates
- Average Daily Rate (ADR): $321 in April 2025
- Occupancy Rate: Holding steady at 73.3%
- Monthly Revenue: $5,585 in April 2025
- Year-over-Year Trends: Early year bookings continue to outperform Q4
- Strategy Tip: Dynamic pricing and flexible cancellation can drive higher occupancy and revenue
April 2025: Charleston STR Market Performance
Charleston’s short-term rental market in April 2025 shows strong performance. The average daily rate reached $321, attracting steady bookings. Occupancy stood at 73.3%, indicating consistent demand. Total revenue for the month hit $5,585, demonstrating healthy profitability. These metrics highlight promising opportunities for investors and property owners alike. In this report, we analyze what drives these figures and what future trends may emerge in Charleston’s vibrant rental scene.
Seasonality & Demand Trends
Q1 distinctly leads in booked nights, indicating strong early-year demand likely driven by seasonal tourism and effective lead time planning. Q2 maintains solid occupancy, though a dip suggests a shift toward summer availability, while Q3 sees a modest rebound as demand extends into late summer. The significant drop in Q4 bookings highlights a typical seasonal slowdown as demand shifts away from peak travel periods. Overall, these trends suggest that guest demand remains robust in the first half of the year, with seasonal dips in the second half, emphasizing the importance of strategic marketing and dynamic pricing for STR investors aiming to maximize occupancy throughout the year.
Guest Preferences & Booking Behavior
Abilene hosts favor strict and super strict cancellation policies, indicating demand for commitment and trust. The prevalence of 1- to 2-night stays suggests a transient guest base, possibly seasonal or short-term visitors. A strategic investor might consider offering flexible terms to attract longer stays or casual travelers, capitalizing on diverse guest preferences and seasonal fluctuations in demand.
Explore Charleston and See Listings in Action
For investors considering vacation rentals in Charleston, it pays to understand guest expectations and see how properties perform. Browse available rentals in Charleston to compare amenities, rates, and guest feedback: see available rentals in Charleston.
Charleston is home to iconic attractions like the Battery and the South Carolina Aquarium . These landmarks, paired with a packed festival calendar, make the city an enduring destination for travelers and enhance STR investing in Charleston.
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Conclusion: Make the Most of Vacation Demand in Charleston
From the historic waterfront to vibrant festivals, Charleston’s vacation rental market continues to show robust performance and attractive returns for investors. Smart strategies around pricing, cancellation policies, and timing can help you stay ahead. Subscribe to our newsletter for exclusive, monthly short-term rental insights delivered right to your inbox.
