Augusta Short-Term Rentals: April 2025 Market Snapshot
Augusta short-term rentals are increasingly popular among investors, thanks to the city’s strong tourism and rich cultural attractions like the Morris Museum of Art, the world-famous Masters Tournament, and historic spots along the Riverwalk. The city’s steady influx of visitors makes vacation rentals in Augusta a strategic consideration whether you’re new to STR investing or looking to expand your portfolio.
Quick Takeaways
- Active listings: Augusta’s STR inventory continues to grow with rising interest
- Average Daily Rate (ADR): $172
- Occupancy Rate: ~52%
- Monthly Revenue (April): $1,798
- Cancellation Policy Flexibility: Hosts use a balanced mix of flexible, moderate, and strict policies
- Seasonality: Summer (Q2) marks occupancy peaks; Q3–Q4 are noticeably lower
Key Metrics: What the Numbers Say
Augusta’s short-term rental market in April 2025 shows promising growth. The average daily rate stands at $172, while occupancy reaches about 52%. Total revenue for the month hits approximately $1,798. These key metrics indicate solid demand and revenue potential for investors eyeing Augusta’s growing market. Stay tuned as we analyze what these numbers mean for your investment strategy.
Understanding Seasonality in Augusta STRs
Q2 signals peak guest demand with significantly higher booked nights, highlighting a strong summer season. The sharp decline in bookings from Q2 to Q4 indicates pronounced seasonality, with summer months driving occupancy and off-peak skies seeing diminished interest. The relatively low number of booked nights in Q3 and Q4 suggests longer booking lead times as travelers plan ahead or utilize strategic marketing to boost shoulder-season occupancy. For STR investors in Augusta, capitalizing on seasonal trends and strategic availability management can optimize occupancy and revenue throughout the year.
Cancellation Trends & Length of Stay Insights
Abilene hosts display a balanced approach to cancellations, with nearly equal shares of flexible, moderate, and strict policies, indicating adaptability to diverse guest preferences. The predominance of one- and two-night minimum stays suggests a focus on short-term travelers, likely influenced by seasonal demand or local events. Investors should consider offering flexible cancellation options and targeted packages to attract a broader guest base or capitalize on peak periods, maximizing occupancy and revenue.
Analyze Properties with StaySTRa
If you’re evaluating a specific property or narrowing your investment focus, the StaySTRa Analyzer lets you plug in an address and see actual STR performance data. It’s free to use and built for investors, making it a powerful tool for those serious about STR investing in Augusta.
Market Opportunities & Next Steps
Augusta’s draw doesn’t stop at the Masters Tournament — vibrant festivals, historic golf courses, and institutions like Augusta University ensure year-round visitor flows. For a real-time view of vacation homes and short-term rentals in Augusta, explore stays in Augusta to gauge available options and market dynamics firsthand.
Short-term rental market potential here is strong, especially for those who adjust availability and policies with seasonality in mind. The market for Augusta vacation rentals continues to evolve, offering strategic opportunities for savvy investors.
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