Atlanta Short-Term Rentals: 2025 Investor Market Overview
Atlanta’s short-term rentals continue to attract investors and visitors drawn to the city’s vibrant culture, top festivals, and diverse attractions. Whether you’re here for the renowned Georgia Aquarium, the historic Martin Luther King Jr. National Historical Park, or major conventions, vacation demand in Atlanta remains robust. With a thriving tourism scene and some of the South’s best dining and entertainment, now is a critical time for STR investing in Atlanta.
Quick Takeaways
- Total active listings: Consistently strong; available throughout the year
- Average daily rate (ADR): $181 for April 2025
- Occupancy rate: Over 51%
- YOY performance: Seasonal highs in Q1, summer slowdowns, Q4 recovery
- Total monthly revenue (avg.): $2,133
- Strategy tip: Flexible cancellation and dynamic lead times help maximize bookings
Current Market Performance
Atlanta’s short-term rental market showed strong performance in April 2025. The average daily rate reached $181, and occupancy was over 51%. Total revenue for this period was $2,133. These metrics highlight solid demand and stable earnings. In this review, we’ll explore what these numbers mean for investors and how the market is trending. Stay tuned for insights on maximizing returns in Atlanta’s dynamic rental scene.
Navigating Seasonality and Booking Strategy
Atlanta’s short-term rental market exhibits strong seasonal fluctuations, with peak demand in Q1 indicating high guest interest during the winter months. The sharp decline in booked nights through Q2 and Q3 suggests a typical summer slowdown, while the modest recovery in Q4 points to potential rallying demand during the holiday season. The consistent availability across quarters underscores the importance of strategic marketing and flexible booking lead times. For investors, this pattern highlights optimal booking windows and underscores the need to adapt to seasonality to maximize occupancy and revenue year-round.
Optimize Your Investment Decisions with StaySTRa
If you’re evaluating a specific property or narrowing your investment focus, the StaySTRa Analyzer lets you plug in any Atlanta address and view actual short-term rental performance data. Best of all, it’s free and designed with real estate investors in mind.
Explore Listings and Local Attractions
To get a sense of what’s available or see how your future listing might compare, browse listings in Atlanta for vacation homes and short-term rentals. As you research, keep in mind the ongoing appeal of cultural hotspots like Atlanta Botanical Garden and diverse entertainment that keeps tourism demand strong.
Vacation rentals in Atlanta continue to benefit from steady visitor traffic year-round—especially for those investing smartly around high-demand periods.
Conclusion: Stay Ahead in Atlanta’s STR Market
Atlanta’s short-term rental landscape is dynamic, shaped by tourism, seasonality, and local events. Maximizing your returns means staying informed and adapting to the latest investment trends. For monthly Atlanta STR market insights and actionable strategies, subscribe to our newsletter below.
